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The dark side of artificial intelligence in marketing: meta-analytics review

- Barari, Mojtaba, Ferm, Lars-Erik Casper, Quach, Sara, Thaichon, Park, Ngo, Liem

Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being

- Barari, Mojtaba

Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective

- Barari, Mojtaba, Ross, Mitchell, Thaichon, Sara, Surachartkumtonkun, Jiraporn

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